Within the collaboration of GEPRA and Blue Ocean, another bestseller "From Zero to One" has been released
22 July 2020
πŸ“˜ From Zero to One - A Startup Guide Within the collaboration of GEPRA and Blue Ocean, Another book has been released f...
Within the collaboration of GEPRA and Blue Ocean, another bestseller "From Zero to One" has been released

22 July 2020
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πŸ“˜ From Zero to One - A Startup Guide

Within the collaboration of GEPRA and Blue Ocean, Another book has been released for business literature lovers.

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GEPRA's director, Ekaterine Zhvania, was elected as a member of the board of the Georgian Global Compact Network
17 July 2020
Β  On July 16, the annual meeting of the Global Compact Georgia Network (GCNG) was held. CEO of ...
GEPRA's director, Ekaterine Zhvania, was elected as a member of the board of the Georgian Global Compact Network

17 July 2020
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On July 16, the annual meeting of the Global Compact Georgia Network (GCNG) was held. CEO of GCNG, Salome Zurabishvili, reviewed the implemented activities and informed the network members about the organization's activities and future plans.
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At the end of the event, elections of network board members were held.
Why do we need campaign?
18 June 2020
Β  On June 22,Β  within the ADS Georgia's project Creative Agencies in GeorgiaΒ Kakha Magradze will held on...
Why do we need campaign?

18 June 2020
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On June 22,Β  within the ADS Georgia's project "Creative Agencies in Georgia"Β Kakha Magradze will held online meeting for students.Β 

Topic of the meeting: Why do we need campaign?Β 

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Soso Galumashvili held online meeting on the topic - Strategic Communications Specialist
16 June 2020
We receive a lot of information every day, we express emotions and we form impressions. In the information age, at...
Soso Galumashvili held online meeting on the topic - Strategic Communications Specialist

16 June 2020
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We receive a lot of information every day, we express emotions and we form impressions. In the information age, at first glance, managing this process and attracting public attention is a difficult task, but not for strategic communications specialists.

Within the University of Georgia's project "Week of professions", Soso Galumashvili held online meeting on the topic: Profession -Β  Strategic communications specialist.

If we only knew - 13 Rules of crisis management
02 May 2020
7 αƒ›αƒαƒ˜αƒ‘αƒ‘, αƒœαƒ£αƒͺა αƒ‘αƒ£αƒ‘αƒ”αƒšαƒ˜αƒαƒœαƒ˜αƒ›αƒ, αƒ―αƒ”αƒžαƒ αƒαƒ‘ უჀრობმა αƒ™αƒαƒœαƒ‘αƒ£αƒšαƒ’αƒαƒœαƒ’αƒ›αƒ გამართა αƒ•αƒ”αƒ‘αƒ˜αƒœαƒαƒ αƒ˜ თემაზე: αƒ™αƒαƒ›αƒ£αƒœαƒ˜αƒ™αƒαƒͺαƒ˜αƒ”αƒ‘αƒ˜αƒ‘ მართვა αƒ™αƒ αƒ˜αƒ–αƒ˜αƒ‘αƒ˜αƒ‘ დრობ და 1...
If we only knew - 13 Rules of crisis management

02 May 2020
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7 αƒ›αƒαƒ˜αƒ‘αƒ‘, αƒœαƒ£αƒͺა αƒ‘αƒ£αƒ‘αƒ”αƒšαƒ˜αƒαƒœαƒ˜αƒ›αƒ, αƒ―αƒ”αƒžαƒ αƒαƒ‘ უჀრობმა αƒ™αƒαƒœαƒ‘αƒ£αƒšαƒ’αƒαƒœαƒ’αƒ›αƒ გამართა αƒ•αƒ”αƒ‘αƒ˜αƒœαƒαƒ αƒ˜ თემაზე: αƒ™αƒαƒ›αƒ£αƒœαƒ˜αƒ™αƒαƒͺαƒ˜αƒ”αƒ‘αƒ˜αƒ‘ მართვა αƒ™αƒ αƒ˜αƒ–αƒ˜αƒ‘αƒ˜αƒ‘ დრობ და 13 αƒ¬αƒ”αƒ‘αƒ˜, αƒ αƒαƒ›αƒ”αƒšαƒ˜αƒͺ αƒ™αƒαƒ›αƒžαƒαƒœαƒ˜αƒαƒ› αƒ£αƒœαƒ“αƒ αƒ’αƒαƒ˜αƒ—αƒ•αƒαƒšαƒ˜αƒ‘αƒ¬αƒ˜αƒœαƒαƒ‘ αƒ™αƒ αƒ˜αƒ–αƒ˜αƒ‘αƒ£αƒš αƒžαƒ”αƒ αƒ˜αƒαƒ“αƒ¨αƒ˜.

On May 7, Gepra's senior consultant, Nino Subeliani held webinar on the topic: Communication management in times of crisis and 13 rules, that a company should follow inΒ crisis.

COVID-19 and the Private Sector’s Challenges for Maintaining Staff
08 April 2020
Amid the coronavirus pandemic, many companies have to fire employees. It is not expedient or reasonable to dismiss...
COVID-19 and the Private Sector’s Challenges for Maintaining Staff

08 April 2020
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Amid the coronavirus pandemic, many companies have to fire employees.

It is not expedient or reasonable to dismiss staff in this period of crisis, and lose a skilled workforce, Medea Tabatadze, manager of the Insource consulting company, said.

Companies letting off staff will face difficulties in hiring new staff in the post-crisis period, and the process will be more expensive compared to the pre-crisis period, she noted.Β 

Some companies, all over the world, including in Georgia, have decided to fire employees to cut expenditures. International experience suggests that this approach in a crisis is unjustified, Medea Tabatadze said.Β Β 

Despite the fact that the world is facing an unprecedented crisis, and nobody knows how to maintain both healthcare and economic sustainability, but maintaining staff is the most efficient method, anyway. The point is that in the post-crisis period, it will be very difficult to hire new staff or regain the previous one, the Insource manager explained.Β 

β€œEconomists and management experts say that during times of crisis, companies should not lose knowledge, because two key directions were stressed: technology, and people. Technology means that many components will be digitized, but this process requires a lot of experience and human resources.Β 

They were saying every business will be digitized, but nobody details the scale of digitization and mechanisms. I think, at this stage, there are no preconditions in Georgia for everything being digitized. Anyway, this human knowledge and experience will be necessary”, Medea Tabatadze pointed out.Β Β 

If companies have no resources to pay their salaries, there are various models for maintaining personnel and management should apply these models, she noted.Β 

If the company decides to dismiss staff, it will lose face, and it will face difficulties returning furloughed personnel in the post-crisis period, and the process will be much more expensive, Tabatadze noted.Β 

β€œIn our country, nobody calculates how much economic value one employee can create for a company, or what kind of expenditures a company will bear by dismissing one employee, while this part is counted.Β 

It will be more difficult and expensive to hire employees during a time of peace, than in the pre-crisis period, because social responsibility is ignored as they sack employees.Β 

When the crisis is over, everybody tries to bring on the best staff, and the so-called war for the best staff will start. After this crisis, I believe that employees fired in this crisis period will become sought-after on the market in the aftermath.Β 

Previously, we were suggested to make investments in either technology or people, but now the business needs both of them. As for postponement, there are many models on how to maintain the workforce in a time of crisis”, Tabatadze said.Β Β 

Click here to see more from the interview.

Senior Consultant Soso Galumashvili talks about advantages and disadvantages of working from home
08 April 2020
Senior Consultant Soso Galumashvili talks about advantages and disadvantages of working from home with FM Coach.Β  Read ...
Senior Consultant Soso Galumashvili talks about advantages and disadvantages of working from home

08 April 2020
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Senior Consultant Soso Galumashvili talks about advantages and disadvantages of working from home with FM Coach.Β 

Read more here.

Kakha Magradze Discusses Social Responsibility During COVID-19 with Business Partner TV Program
08 April 2020
Kakha Magradze, Senior Partner of Gepra, discussed Social Responsibility in the Age of Coronavirus. Watch the video...
Kakha Magradze Discusses Social Responsibility During COVID-19 with Business Partner TV Program

08 April 2020
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Kakha Magradze, Senior Partner of Gepra, discussed Social Responsibility in the Age of Coronavirus.

Watch the video here.

A Statement from Our CEO
08 April 2020
We are all dealing with the uncertainty of these times, and the situation seems to change day-by-day. It is now...
A Statement from Our CEO

08 April 2020
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We are all dealing with the uncertainty of these times, and the situation seems to change day-by-day. It is now importantΒ for us to maintain a consistent focus on our top priorities – our people, partners and our clients.

From the onset of the COVID-19 pandemic,Β Gepra has concentrated on ensuring the safety of our colleagues by switching to remote operation, while at the same time maintaining business continuity and our exceptional levels of service to our clients.

We maintain optimism against the background of a sense of reality, we help our clients to strengthen internal, external communication and developing anti-crisis plans, because right now it is important to communicate correctly and effectively with stakeholders. We continue to work with our partners and thus strengthen each other and maintain the status of a reliable partner.

I am encouraged by the resilience of our people and our clients in this trying time. We will be able to overcome the pandemic and get back to our usual rhythm,Β I know, we will all continue to support and take care of each other as we navigate this together.

Ekaterine Zhvania

Gepra's senior consultants attended the Leadership and Supervision workshop
11 March 2020
Gepra's senior consultants attended the Leadership and Supervision workshop delivered by international expert of HICD...
Gepra's senior consultants attended the Leadership and Supervision workshop

11 March 2020
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Gepra's senior consultants attended the Leadership and Supervision workshop delivered by international expert of HICD 2020.