Gepra has been at the forefront of sustainable development efforts in Georgia, and its latest involvement in the #GRETA project is a testament to that commitment. The project, Green Economy: Sustainable Mining Tourism and Organic Agriculture, is implemented by the Austrian Development Agency and is co-financed by the European Union, Sweden, and Austria. Its primary goal is to stimulate the business environment in specific regions of Georgia by creating new income sources in sustainable mining tourism and organic agriculture.

As part of this ambitious initiative, Gepra consultants Salome Kvrivishvili and Anuki Tskhovrebadze recently completed a two-week working tour through the regions of Racha, Imereti, and Svaneti. The duo visited several villages, including Sveri, Gelati, Gheli, Ghe, Lakhushdi, and Ushguli, to engage with local businesses and communities.

One of the key activities during this tour was a series of digital marketing training sessions aimed at six family-owned hotels in these regions. These trainings provided the hotels with tailored digital communication strategies and ongoing consulting services. The move is expected to significantly boost the local tourism industry by enhancing the digital presence and marketing capabilities of these hotels.

The #GRETA project and Gepra's role in it underscore the transformative power of multi-disciplinary efforts. Through its comprehensive approach to sustainable development, digital transformation, and capacity building, Gepra continues to make strides in fostering meaningful, long-term change in communities across Georgia.