Media planning is a crucial aspect of public relations and marketing. It involves strategic planning and execution of various communication methods with the media to reach target audiences. In Georgia, Gepra has been offering media planning services for its clients for the past 20 years.

Nini Metreveli, Media Manager at Gepra, said that media planning is one of the many directions of media relations. Gepra's services range from consultation and content creation to media workshops, contests, and media placement. Company also provides extensive services such as media campaign management, speaker training, external press office, story-telling, and crisis management.

According to Metreveli, almost all the projects Gepra works on, involve some form of media planning, whether it be minimal or extensive. In Georgia, traditional and alternative media are highly rated and play a crucial role in determining brand awareness. Thus, maintaining good relationships with the media is one of the ways to achieve success.

Media planning has become increasingly important in the PR industry as traditional media is no longer the only source of news and information. Social media and digital platforms have changed the game, and companies need to adapt their strategies to reach target audiences.

The rise of social media has also brought about the need for crisis management, another service offered by Gepra. In the event of a crisis, companies need to act fast and respond to the situation with transparency and honesty. Gepra works with clients to develop crisis management plans and media responses to ensure that their reputation is not tarnished.

Overall, media planning is a key aspect of PR and marketing. With the rise of social media and digital platforms, companies need to adapt their strategies to reach their target audience. Gepra has been at the forefront of media planning in Georgia for the past 20 years, offering a range of services to their clients.